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Digital Marketing Courses In Pune

50+ Modules | 17 Certificate | 50+ Tools
80 Hrs. Online & Classroom Program
Rating 4.9 By 1227 Students
*We Provide 100% Job Placement To Eligible Students !!

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Curriculum Ideology

100% Practical & Live Projects
100% Practical Learning
250+ Topics
Project-Based Learning
Creating Portfolio
Portfolio Building & Evaluation

Program Overview

Accomplish Yourself Among The Best Digital Marketing Courses In Pune With Placement at PIIDM (Digital Marketing Institute In Pune).

We Believe In Influencing Potentials In Our Individual Students And Prepare Them For The High End Business League Using The 50+ Latest Modules Which Covers From Basics To Advance Level Of Influential And Industry Proven Tools Of Digital Marketing. A Full Proof Curriculum Designed By Our Experienced Faculty, Who Took Their Years Of Excessive Understanding Of The Online Market, Their Meticulous Practical Application Of Their Methods In Different Streams Of Online Marketing To Built An Advance Program. The Scale Of Our Digital Marketing Course In Pune Leads Expertise To All kinds Of Apprentice.

They Can Be Business Man Looking Forward To Digitize Their Business, An Entrepreneur With A Motive To Seek Multiple Avenues To Establish Among A Broader Market Or Can Even Simply Be A Job Seeker With A Motivation To Start As A Fresher. Our Most Fundamental Approach Towards Our Teaching And Learning Program Is Focused On Practicality. Prevailing Students With Hands On Implementation Of Every Session’s Complete Learning And Methods On Their Very Own Websites Which Helps Them Transform Their Theoretical Understanding Of Each Of The Learnt Modules Into A Self Built Digital Space Offering Either Services Or Solutions. Our Digital Marketing Training Institute In Pune Is An Enthusiastically Driven Space Of Learning Trying To Build Experts In Multiple Streams Of Digital Market.

Course Highlights

The Mentioned Below Individual Components Of Our Online Marketing Training In Pune Program Is What Sets Us Apart As One Of The Best Digital Marketing Training Institute in Pune. We Offer Everything To Best Of Our Industry Level Expertise In Bringing You The Top Digital Marketing Course In Pune you’ll experience.

100% Job Assistance
100% Job Assistance
100% Practical & Live Projects
100% Practical Session
Interview Preparation
Interview Preparation
Soft Skill Training
SoftSkills Training
Free Management 360 Program
Free Management 360 Program
8+ Years Experience Faculty
8Yr+ Experience Faculty
Personal Mentorship
Personal Mentorship
Study Portal & Study Material
Study Portal & Material
Lifetime Support
Lifetime Support
50+ Latest Modules
50+ Latest Modules
Guest Lectures From Experts
Guest Lecture (Industry Expert)
Creating Portfolio
Creating Portfolio


Our Program Is Open For Anyone Who Sees Future Potential Of Becoming A Digital Marketer, He/She Who Is Either A Passionate Entrepreneur Or An Enthusiastic Fresher/Student, But With a Qualification Of Having Basic Computer Knowledge Is Eligible To Join Digital Marketing Classes In Pune Such As,


Digital Marketing Is A Vast Ocean Of Digitally Driven Opportunity. Your Personal Interest In A Specific Digital Marketing Stream Where You Have Excelled And Have Specialized, Can Open Up Gates For A Wide Range Of Job Options. Check Out Job Opportunity After Digital Marketing Courses In Pune,

Course Curriculum

Our Digital Marketing Courses In Pune Program Has Been Divided Into 2 Courses. Firstly The Digital Marketing Program 2.0, That Includes A Range Of Modules That Focuses Mostly On The Constructive Online Methods And Strategic Tools Of Learning Effective And Practical Digital Marketing Lessons. Whereas The Second One Is Management 360 Program; Here We Train You For A Real World Scenario Of Dealing With Clients And Corporations, Creating Business Pitches And Building Self Brand For Effective Business Transaction.

Digital Marketing Program 2.0

  • What Is Traditional Marketing?
  • What Is Digital Marketing?
  • Traditional Vs. Digital Marketing 
  • Platforms Of Digital Marketing 
  • Understanding Domain Name & Hosting
  • Different Types of Websites
  • Introduction to WordPress
    • Posts
    • Pages
    • Plugins
    • Themes
    • Customize setting
  • Study of Business Website
  • Using Page Builder
  • Study of E-commerce Websites
  • Installation of WooCommerce 
  • Installation of Payment Gateway 
  • What is App?
  • Importance of App for a Business
  • App creation tools
  • How to publish your App on Google Play Console
  • What is a graphic?
  • Types of graphics
  • Importance of graphics 
  • What are the different graphic designing tools?
  • How to create attractive info-graphics? 
  • How to create a logo, facebook posts, Profile & Cover Pictures, Instagram Post & Ads, Design Display Google Ads
  • What are video creation tools?
  • Types of video creation tools 
  • How to create an effective video?
  • Overview of Powtoon 
  • What is Social Media Automation?
  • Different Automation Tools
    • Buffer
    • Hootsuite
    • Postcron
  • Connect Facebook, Twitter, LinkedIn, Instagram etc. with the automation tool
  • Send or Schedule post to all connected platforms
  • What is a Search Engine?
  • How does Search Engine work?
  • Top Search Engine  
  • What are spiders?
  • What is crawling?
  • What is indexing?
  • What is cache?
  • Introduction to On-page Optimization 
  • What is a Meta Title and its Importance?
  • What is a Meta Description and its Importance? 
  • What are Meta Keywords and its Importance? 
  • What is URL Optimization and its Importance?
  • Importance to H1 – H6 tags 
  • Importance of Bold, Italic, Underline tags 
  • What are Anchor text and its Importance?
  • What is Content Optimization( Keyword Density)?
  • Page load time Optimization 
  • What is Image Optimization and its Importance?
  • 404 Error
  • 301, 302 Redirection
  • Sitemaps and its types 
  • Robots.txt
  • Canonical Tag
  • SSL 
  • Favicon 

On page Search Engine Optimization or On page SEO is the practice of optimizing web pages by improving the content quality to earn relevant traffic and increase the SERP. It is a very essential aspect of website creation since it helps search engines to understand your content and its relevancy to the audience. Proper and optimum On Page SEO practices include keywords research to find high commerciality keywords, optimizing Meta tags by including keywords, reducing page load time, shortening URLs, optimizing images by including alt text, proper use of anchor text in the content to include keywords and writing effective headlines.

  • What are Backlinks and its Importance?
  • Web 2.0 
  • What is Domain and Page Authority? 
  • Google Page Rank 
  • Directory Submission 
  • Blog Submission 
  • Blog Commenting 
  • Social BookMarking 
  • Press Release submission 
  • Image Submission 
  • Video Sharing 
  • Guest Posting 

Off Page SEO or Off page Search Engine Optimization is the process which involves all the activities done outside the website to increase the reach and improve SERP of the website. Off page SEO involves creation of quality backlinks to your website. A backlink is a link which can connect one website page to another. Most widely used search engine Google is based on an algorithm called Page-rank which analyzes quality and the quantity of backlinks pointing to a website. Basically off page SEO involves optimizing off site activities to increase the reach and improve the page authority so that the website is considered as reliable.

  • Panda 
  • Penguin
  • Hummingbird
  • Google Mobile-Friendly Update 
  • Pigeon 
  • SandBox 
  •  Google Rank Brain 
  • Google Possum
  • Google Fred 

Google Algorithm is a complex system consists a set of code which helps the user to display the best possible data by retrieving the most relevant data from its search index. There were 9 major updates for Google Algorithm which are :- 1 Panda 2 Penguin 3 Pirate 4 Hummingbird 5 Pigeon 6 Mobile Friendly Update 7 RankBrain 8 Possum 9 Fred. A proper study of Google Algorithm updates will help us to understand the guidelines and also intricate ways to increase organic reach for our website and rank higher on search engines.

  • Introduction to Keyword Research 
  • Tools for Keyword Research 
  • Introduction to Keyword Planner 
  • Different Types of Keywords 
  • Local Keywords Research

Keywords are a group of words used by people to search for information on search engines. Keyword research is the first and an important step in optimizing the website for ranking higher on search engines. There are basically 9 types of keywords which are :- LSI( Latent Semantic Indexing) keywords, short-term keywords, long-term keywords, short tail keywords, long tail keywords, product defining, keywords customer defining keywords, geo-targeting keywords. By using quality keyword research tools you can determine a profitable niche, rank higher in seat for a specific topic, discover related markets. Keyword Research promotes your product or service by enhancing the marketing effectiveness.

  • Introduction to Competitor Analysis
  • Tools for Competitor Analysis

 – White Hat SEO Techniques  

  • On- page
  • Off-page SEO

– Black Hat SEO Techniques

  • On- page
  • Off-page SEO

– Gray Hat SEO Techniques

  • On- page
  • Off-page SEO


  • Introduction to Local SEO
  • Advantages of Local SEO
  • Business Listing On Google My Business
  • Local SEO ranking
  • Factors

Local SEO is a process which involves optimizing your website to attract more audience from relevant local searches. Search Engines are dependent of information like local content, social profile pages, citations and links to gather local information and provide the most relevant local information to audience. Potential prospects are provided with information when they where they want by Local SEO. A business can stand out in local searches with the help of local SEO even if they don’t have a business website. Proper local SEO also helps drive traffic to your website.

  • What is SMO
  • Advantages of SMO
  • SMO Vs SMM
  • Different Platforms in SMO
  • The benefit of Social Media on SEO

Social media optimization or SMO is a process to increase your product or service awareness on different social media platforms. SMO is the most cost effective strategy to increase your reach to a broader spectrum of audience. Optimizing your social media activity will also help you with increase in your SERP ( Search Engine Ranking Position ) by directing more quality traffic to your website. Almost 58% of online marketers who have optimized their social media presence have found an increase in website traffic. SMO also aids with ORM ( Online Reputation Management) which deals with promoting a positive image of your brand.

  • What is video optimization?
  • Factors to consider in Video Optimization
  • Steps to optimize videos and rank them on YouTube.
  • What is Voice Search 
  • Introduction to Voice Search 
  • Voice Search Ranking Factors

Voice Search Engine Optimization or Voice SEO is a strategic optimization of keywords phrases and keywords for searches done on voice assistants like Alexa. According to a recent survey published by Adobe in 2020 noted that in this year almost 48% of the web searches in search engines were voice search. Last year with word error rate of only 4.9%,  Google assistant had improved it’s English understanding by almost 95%. Voice Search optimization can be done by restructuring your content in a particular way to optimize rich answers, targeting long tail keywords and leveraging Google my business listings.

  • Introduction to PPC
  • Account Structure
  • Account Setting
  • Billing Setting
  • Campaign Setup
  • Ad Group Setup
  • Keyword Match Types
  • Different Types of CPC’s
  • Understanding Pricing Modules
  • What is Quality Score
  • Re-marketing and Conversion
  • What are Ad Extensions
  • Understanding Ad Rank
  • Different Networks of PPC

Search Engine Marketing or SEM involves the promotion of your website to increase their Search Engine Ranking Position or SERP. It also helps to promote educational and informational content on search engines. With over 92% of the search engine market share and almost over 3.5 billion searches processed every single day Google can be considered the biggest search engine all over the world. Search Engine Marketing will help increase your presence online  because the better ranked your site is in the search engine, more people are likely to visit your website not only increasing your website traffic but also leading to improved quality conversions.

  • What Is Display Advertising?
  • How Does Display Ads work?
  • How to create Display Ads?
  • Benefits of Display Ads
  • Different Bidding Strategies
  • Audience Targeting Options
  • Reporting
  • Calculating ROI
  • What is E-commerce?
  • Various E-commerce Platforms
  • Google Merchant Center
  • Listing Your Products on Merchant Center
  • E commerce Conversion Tracking

Shopping Ads are created by using data features from the product information submitted to merchant Adcenter  like product name, product price, image and the name of the merchant. Shopping Ads Marketing involves setting up ads, managing and optimizing them to increase their reach and visibility. Shopping Ad campaigns allow you to land at the very beginning of the page  with a visual representation of your product for targeted audience or  high-intent searches which will lead to comparatively increased conversions. Since quality shopping Ad marketing campaigns will lead to your ads having a distinct feature and will likely be more visible more on the top page.

  • Mobile App Install Campaign
  • Mobiles Apps Engagement
  • Increased Number of Mobile users
  • Promoting sites in App
  • Benefits of Mobile Marketing
  • Audience Targeting In Mobile App

Mobile App marketing is a process of creating Marketing campaigns for promoting installation of a particular app. The app industry is a vast platform since by 2020 Its total revenue is predicted to reach up to almost  188.9 billion dollars worldwide. Almost 7 out of 10 app companies have a long term plan for proper marketing of their app. According to International Business Times, everyday there are around 1000 app submissions to apple’s app store. With a huge number of apps and abundance of competition careful marketing and promotion of app is very essential to make your app stand out.

  • Objectives of Video Advertising
  • Importance of Video Advertising
  • Campaign Setting
  • Ads Format
  • Types of Video Ads
  • Location Targeting
  • YouTube Ads
  • Bidding Strategies

Video marketing is one of the most preferred format of marketing in the world of digital marketing. According to Cisco, by 2022 almost 82% of the consumer internet traffic will consist of online videos. Content retention is also comparatively higher in videos since viewers retain almost 95% of the information if provided in a video format which is much higher than 10% in text format. Not only that a social video is approximately 1200% more likely to be shared than if it was in text format or image format making video marketing very essential to reach a large number of audience.

  • What are Facebook and Instagram marketing
  • Levels in Facebook Marketing
  • Types of Ads (objectives – Ad Manager)

Facebook and Instagram are the best platforms to create a huge online presence. There are over 2 billion active accounts on Facebook and approximately 1 billion active accounts on Instagram, making them the perfect foundation to not only promote but also increase your brand awareness. Facebook and Instagram are visually appealing and helps attract a large number of audience which would provide a greater reach than other forms of marketing. Marketing through these platforms will not only allow you to understand customer expectations and their purchasing patterns but will also provide considerable impetus to more customer-company interaction leading to more conversions.

  • Audience selection 
  • Bidding strategies
  • What is Twitter
  • Levels in Twitter Marketing
  • Types of Ads 
  • Audience selection 
  • Bidding strategies

Twitter is an optimum platform for real time customer engagement as the retweet option in twitter makes it much more easier to share relevant topics and positive customer engagement. Twitter can be a very useful platform for people who want to listen consumer opinions which will help them in creating engaging content for their business. Twitter will also provide you with knowledge regarding all the trends in your industry which will make your brand promotion even more easier. Including links of your business or blog website in your tweets will lead to an increase in your website traffic making Twitter a great tool for Marketing.

  • What is LinkedIn 
  • Levels in LinkedIn Marketing
  • Types of Ads 
  • Audience selection 
  • Bidding strategies

LinkedIn is an online service for professional networking for job seekers and hiring employers. However with over 500 million members and 61 million senior influencers it’s a very good platform for lead generation and enhancing your Business to Business (B2B) network. In fact a research by Hub-spot shows that LinkedIn is 277% more effective at lead generation than Facebook since it is used mostly by high level decision makers. With over 9 billion impressions on the LinkedIn feed every week, a hood quality content has a higher chance of being viewed by the target audience and thereby increasing your website traffic and brand awareness.

  • What is Quora 
  • Levels in Quora  Marketing
  • Types of Ads 
  • Audience selection 
  • Bidding strategies

Quora is a platform which distributes information and where people ask questions and seek their answers. Quora has over 300 million monthly users and around 400000 topics which makes it an ideal platform for a digital marketer to promote his product or services. Quora Marketing involves answering questions related to your product, service and promoting the brand. Since the answer provided will be relevant it will lead to more high quality traffic to your brand website. Instead of using costly consumer survey the question and answers on Quora will provide a more detailed insight on consumer expectations which will help you actively cater to audience needs

  • What is SMS Marketing?
  • Importance of SMS Marketing
  • Difference Between Promotional and Transactional Messages
  • Tools for SMS Marketing

SMS or Short Message Service is a text messaging service component which uses communication protocols to send or receive text message.  About 65% of world population that is about 5 billion people send and receive SMS all over the world. Moreover SMS have an unbelievable 98% opening rate which is more than any form of digital marketing making SMS marketing an important aspect of digital marketing. Offering your customers promotions and informing them about more aspects of your business will help to engage and build a loyal customer base. SMS marketing is not only cost effective but can also be integrated into other forms of marketing.

  • What is Email Marketing?
  • Benefits of Email marketing
  • Email Marketing Tools / Software
  • Introduction to Mail Chimp
  • Creating Subscribers List
  • Types of Email Campaign
  • Campaign Templates
  • Email Automation
  • Reporting

Email marketing consists of sending an electronic mail promoting your product or service to a potential or existing customer. In 2019 the number of active email users is almost 3.9 billion. To put that in perspective there are 3.5 billion social media users worldwide which are considerably less than email users. In fact according to a study by Statistic, email usage will increase by 2-3% every year from 2018 to 2023. Email marketing provides a very cost effective way to reach out to a large number of audience at almost no cost. Email marketing is a great way to use customised emails for a target audience and to promote brand loyalty and trust.

  • mportance of WhatsApp for your Business
  • WhatsApp Business App
  • WhatsApp Business Features
    • Business Profile
    • Statistics
    • Away Messages
    • Greeting Message
    • Quick replies
  • WhatsApp Marketing Tools
  • WhatsApp Bulk Sender
  • WA Panel
  • WA Bulk Panel
  • Bulk WhatsApp Sender
  • Bulk WhatsApp Marketing
  • WhatsApp Dominator
  • WA Bulk Sender
  • Blaster Bulk Sender
  • Conversion Tracking

WhatsApp is a platform owned by Facebook used to send messages, make video or voice calls and share images, videos. WhatsApp is used in more than 180 countries in over 60 languages and with over 340 million active users India can be considered not only one of the biggest markets for WhatsApp but also a budding digital marketing platform. In fact WhatsApp developed WhatsApp Business for small business owners to promote and manage their business. WhatsApp Business allows users to collect and analyse customer information by asking direct queries, sending surveys and polls which would eventually lead to better content creation. With easy accessibility, quicker response times and a wider reach WhatsApp is a great platform to strengthen brand credibility.

  • What is Content Marketing?
  • Understanding different Types of Content
  • How to Write Great
  • Compelling Content?
  • Understanding Blogging Concepts
  • Keyword Research for Content
  • How to Market Your Content

Content marketing involves production of online material like videos or blogs and sharing them on different social media platforms to generate and cultivate interest in your brand. According to Hubspot, content marketing accounts for more than 29% of the total marketing budgets for B2B enterprises. Quality content creation and marketing is a key to not only capture the attention of the visitors but also enticing them to come back for more increasing the traffic to your website and also increased lead generation. Proper content marketing will not only help in enhancing your SEO efforts but also help build a strong online authority as a credible source.

  • What is Re-marketing?
  • Benefits of Re-marketing
  • RLSA (Re-marketing list for search ads)
  • How to Create Re-marketing List
  • What is Conversion?
  • Importance of Conversion Tracking

Re-Marketing or Re-Targeting is a collection of digital marketing strategies used by Facebook Ads and Google Ads to display customised  and personalised ads to customers who have visited their website or performed a specific action on their website. Have you noticed, how after searching for running shoes you get similar ads for discounted offers for shoes? That’s Re-Marketing. With an Return Of Investment of over 130% Re-Marketing is an optimum digital marketing strategy and since it targets customers who have already shown interest in your product, traffic to your business website and conversions for your website will be higher too.

  • What is Lead Generation?
  • Importance of Lead Generation
  • A/B Testing
  • Types Of Leads
  • Converting Leads into Sales
  • Understanding Landing Page &
  • Thank You Page
    • What is Google Analytics?
    • Importance of Google Analytics
    • Sections of Google Analytics
      • Real-Time
      • Audience
      • Acquisition
      • Behavior
      • Conversion
  • Key Performance Matrix 
  • Bounce Rate
  • Exit Rate
  • Different Goal templates
  • Different Goal Types

Google analytics  is a web analytics software which provides us analysis of visitors to our website with information like the device they are using, pages they visited and traffic source. The business success strategy can be shaped by the valuable insights provided by Google analytics. In addition to being free, it’s features allows it to collect data of our website automatically. Google analytics can also be integrated with other tools and softwares like Google AdWords. Google analytics also allows for internal site research giving insights on what customers did after visiting your website which provides fruitful when revealing different areas for growth in business.

  • Introduction to Webmaster Tool?
  • How to Install Google Webmaster tool
  • Sections of the Webmaster Tool
    • Search Appearance
    • Search Traffic
    • Google Index
    • Crawl
    • Security Issue

Google Webmaster is a free service that is channel of information form world’s largest search engine offering insights and data on how the search engine sees your website and provides us with solutions which help us uncovering the issues faced by our website. Google Webmaster not only provides the user access to search statistics on Google but also provides us the latest data regarding internal and incoming links. Google Webmaster sends us a notification if our website has a malware or a crawling error. It also helps in search engine optimization by showing us target keywords and their efficiency.

  • What Is App
  • Factors For App
  • What is ORM?
  • Importance of ORM
  • Impact of ORM in sales
  • Case Study
  • ORM Tools / Software
  • Review & Complaints

Online Reputation Management or ORM is a process of optimizing the way a potential prospect or reporter views our brand or business when they search your brand on search engines. Online reputation management can be done by responding to reviews irrespective of them being positive or negative and generating more positive reviews. A feature called Google alerts send us updates regarding the image of our brand or business which can be used in developing content marketing strategy.

  • Introduction to Growth Hacking
  • Developing A Growth Mindset
  • Growth Hacking Analytics
  • Customer Life Cycle
  • Conversion Optimization Techniques
  • What Is Blogging?
  • Future of Blogging?
  • Types Of Blogging
  • Ways To Earn From Blog
  • Top Famous Blogger And Their Blogs

Blogging consists of creating an informational website or an online journal displaying information related to a particular topic or niche. Approximately 409 million people view more than 20 billion pages each and every month and around 70 million posts are published each month by WordPress users . Blogging regarding a relevant topic will give your audience a specific reason to visit to your website. You can also post inbound links to the website redirecting traffic to specific pages on your site. Additionally proper inclusion of keywords in your blogs also helps to increase your Search Engine Ranking Position increasing your website visibility.

  • What Event Blogging
  • How To Select Event Niche
  • Types of Event Blogging 
  • What is Google AdSense?
  • Different types of Ads
  • Linking AdSense with Website
  • AdSense Policy
  • Placement of Image, Text and Video
  • What is Affiliate Marketing?
  • How to apply for Affiliate Program?
  • How Affiliate Marketing Works?
  • Finding Good Affiliate Products
  • Introduction to the Amazon Affiliate Program
  • Strategies to Increase Affiliate Traffic

Affiliate marketing involves promotion and creating awareness of other person’s or company’s products and earning a specific commission from them. Anyone can start affiliate marketing by searching for an appropriate affiliate program, getting unique links for the products and sharing them on different social platforms. With almost zero investment affiliate marketing depends only on the quality of the promotion of the products. Since the affiliate publishers will provide backlinks to a company’s website it will also help in increasing the company website’s SERP thereby affiliates can promote brand awareness if the company is a small scale company thereby increasing reach.

  • What is Dropshipping
  • How To Select Product
  • How To Setup Dropshipping Websites
  • Case Studies Of Dropshipping Websites

Drop shipping consists of direct transfer of customer order details to either the manufacturer or another retailer or another wholesalers without keeping a stock. With a possible low budget operation drop shipping can be considered one of the best ways to easy cash flow provided the savings are managed properly. Since drop shipping involves purchasing directly from the manufacturer itself it removes the need of managing stocks. Therefore the cost of managing and stocking inventories is completely nullified. Drop shipping is very easy to start since you can start at sale of few items and gradually scale it up or down.

  • What Is an Influence Marketing?
  • Case Study Of Influence Marketer
  • What is Freelancing?
  • How Freelancing Works?
  • How to Pitch Clients
  • How to Grab Projects?
  • Freelancing Packages
  • Benefits of Freelancing
  • Websites for Freelancing Projects

Management 360 Program

  1. Profile Related Skills Set Highlighting
  2. Typography, Relevancy, Mentioning  Methods
  3. Perfect Resume Approach
  4. Online Resume Upload Methods
  5. Video Resume 


Resume writing is one of the most important parts of job Interview while creating a resume take care of some points are must like your written skill set must be job profile related, The font you are using to create is easily understandable. Resume is the first thing read by a recruiter so the language you’re using in a resume should be Professional. And things go different when your uploading resume somewhere on online job hosting site, while doing this process what you have to mention in resume is must be keyword focused related to profile and the part of creativity you can make a small video for your  resume

  1. Interview punctuality 
  2. Skill brush-up tacks
  3. Language & Approach
  4. Attitude & Soft Skills


The first rule for the interview is you should be punctual by time. When you’re going to interview should dress up formally (In-shirt, Formal & light color trousers With Formal shoe pair) The language you’re going to communicate with recruiter it must be decent & approach toward anybody senior in company must be polite, salient communicates between you and recruiter is way that your body language and very important what is soft skills and which you have to show to recruiter

  1. Topic Research 
  2. Approach 

Every group discussion starts with one topic featuring 10-12 member explaining   their thoughts on good or bad aspect on given subject everyone have 3 to 5 minutes to put their point in front of others, While putting your thoughts in GD your approach should be professional and logical too, While Attending to Group Discussion you should have well knowledge about what trending topics going all over globe for that you need to do good research. And you to be good speaker while putting your point in GD     

Yes of course. There is a huge demand for digital marketing professionals in the industry, so you need not worry. Our support team will help you in preparing for the interview and get you placed.

  1. Brand Marketing Strategy 
  2. Idea Development
  3. Types  Of Brands & Study
  4. How to Build Brand assurance


Nowadays everyone looking for a trusty brand for any service or product to convert any business into brand you need a brand strategy and idea development related to your business model, to make the brand the brand assurance is the most important thing and what will be factors for gain assurance?

  1. Business Operations & Plans Development
  2. Study Of Types Of Business Modules 
  3. Business Profit & Profit Management 


Behind every successful business there are small business modules, means modules that help to build up a business called business module, study about build your business in 360 view with small modules and gain more profit, after profit the profit management is important to maintain your profit graph

  1. What Is Client Briefing & Importance
  2. Professional Client Approach     
  3. Client Briefing in Digital  Marketing 

As freelancer digital marker getting a good client is very difficult because client briefing part, In this part you have to brief client about marketing project in professional way with detail PPT & Reports so  what will be the important parts of client briefing we will 

Going to take care in this topic

  1. What is a sale Managements?
  2. Sales Operation Managements 
  3. Sale Management Types & Elements 
  4. Sales Skills Study

As we know for achieving profit in any Business module we have to is must put a sales target, to archive any sales target we need to plan sales and for sale it must to develop our sale skills accordingly, Expert in communication, Time Management, leadership these are some qualities which helps you to make better salesperson, In Sales Management in you, should perfect in Planning, Control, Strategy

  1. Business Idea Development
  2. Business Risk Management  
  3. What is Entrepreneur
  4. Entrepreneurship Strategies 
  5. Market Research Study 


Having a business idea? It not enough. A development of a business idea is a real task. A person who develops an idea in a successful business module called an entrepreneur so become an entrepreneur you have to calculate each and everything related to your Business market like Risk Calculation, Funds Management, etc. For any business as an entrepreneur have to make strategies on market research.

  1. Decision Making, 
  2. Thinking Expansion, 
  3. Team Work Planning 
  4. Leadership Quality Development  
  5. Self Motivation and Career Planning. 
  6. Time Management 


For doing great day to day life work you need to have some soft skills like decision meting ability, Verbal Communication, To Find yourself attractive and bright in front of your employee competitors the soft skills help you lot

Placement Companies

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Digital Marketing Certification In Pune, We Help You To Achieve  15+ Globally Recognized Certificate Such Google, HubSpot.

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Digital Marketing Courses In Pune
Vijay Gehlot - Founder & CEO

Mr. Vijay Gehlot is Digital Marketing Expert & Blogger by profession. He has completed Bachelor in Science (BSC) & Diploma in Interior Designing. He started his digital journey from Blogging ( in 2013, along with that he founded Digital Marketing Company (Pashium Web Solution Pvt. Ltd.) to provide services such as Web Designing, SEO, PPC, SMO to clients. His company hold good status of clients and is known for quality service. He has more than 6 years of experience in Digital Marketing field. He is a certified Digital Marketer with great knowledge that definitely helps our students to be a professional in Digital Marketing.

He has also been part of 50+ startups who are running very well in various industries, where he has contributed his knowledge as Digital Marketing Consultant. He has trained number of students and is still passionate to give knowledge to students.

He founded PIIDM – Pashium International Institute Of Digital Marketing in 2018 with the vision to educate people with right knowledge about Digital Marketing. His motto is to aware people with Digital Marketing knowledge through Top Digital Marketing Training Institute In Pune so that they can stand by their own to shape their career and fulfill their dreams. 

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Frequently Asked Questions


Digital Marketing Is A Digital Form Of Marketing As Compared To Our Traditional Marketing Culture. Generating Sales Or Reaching To Your Potential Customer With The Help Of Internet, Social Media Platform And Other Search Platform That Allows You To Target A Specific Segment Of Your Interests And Create A Customer Base Based On Your Business’s Need.

Digital Marketing Is One Of The Top Most Booming Sector In The Present Time In The Whole World, With Almost Everything Going Digital, The scale Of Reaching Potential Customers Via Online Is Higher Than Ever.  If We Talk About Pune City (India) It Is One Of Our Countries Such City That Has Established Itself As Top IT Hubs, Attracting All Kinds Of Markets To Invest In New Business. With That The Increasing Amount Of Services Has Brought Up Great Opportunities For People Who Are Skilled And Well Equipped In Producing Ideas That Are Worth Promoting Through The Tools Of Digital Marketing. Hence There Is An Extreme Scope Of A Digital Marketing Specialists In Pune (India) And Similar Opportunity Into New Startups And Corporation.

Being A Fresher Can Be The Best Position To Start Of Any Career. As A Fresher Seeks New Ideas And Can Manoeuvre Them With Extreme Creative Excellence If Clubbed With Digital Marketing Tools. We At PIIDM Appreciate Curious Minds, And Push Them To Pick Up A Learning They’ll Excel And That Enable Themselves As Professionals With An In Depth Understanding Of The Present Digital Market From The Scratch And Venture Out With Strategic Skills In Be It Online Advertising. Check Out Some Of The Job Roles Available For Fresher –

  • Digital Marketing Intern
  • Digital Marketing Executive
  • Content Writing
  • Content Marketing Executive
  • SEO Executive
  • Email Marketing Executive
  • Social Media Executive

Job / Certification

You Can Get 17 Certificate Based On Your Knowledge

  • 1 Certificate From PIIDM (ISO Certified)
  • 15 Certificate From Google (Online Exam)
  • 1 Certificate From Hubspot (Online Exam)

*We Train You And Help You To Get Online Certificate From Google & Hubspot.

*Note – We Also Provide You Internship Certificate Based On Live Project You Complete.


Yes We Do Provide Internship. There Are Two Ways To Do

  • While Learning You Can Work On Our Live Project And Opt Internship At Our Own Company. Even You Will Get Internship Certificate From (Pashium Web Solution Pvt. Ltd)
  • After Course Completion We Will Provide You Internship At Our Placement Companies List.

Yes We Do Provide 100% Job Placement Support By

  • Creating Your Portfolio & Resume
  • Preparing You For Interview (Mock Practice & SoftSkill).
  • Providing You Interview Calls & Details Until You Don’t Get Placed
  • Lifetime Membership Of Job Support Group.

You Have Got An Upper Hand Being A Marketing Executive, With Your On Field Skills And Offline Market Understanding, Your Command Over Your Ideas; Strategies Would Double Your Potential In The Market The Moment You Get Hands-On With The Digital Tools Of Marketing. With The Whole World Shifting To Online, You Could Be A Leader In The Business.

There Is No Such Age Limit, But Surely One Needs To Be Qualified Enough With Good Understanding Of The Market, Has Got Good Communication Skills, A Market Dominating Approach And Prolific Digital Market’s Impact Worthy Practices.

Business / Entrepreneur

World is getting ​​Digital​​. Why not us​. ​Digital by the word we get a glimpse of what it is. Nowadays every field is growing through Digital way i.e.

  • E-Learning
  • E-Commerce
  • E-Busniess
  • E-Banking
  • Smart Card etc.

Digital has made everything easy and quick then why not business.. For expanding any business marketing is the​​main key. Marketing is done by Traditional way.. Door to door, Telly calling, Promotions etc.. Why cant Business work in a digital way. Rather Sending time & Money in Traditional way why not make it easy by Digital Marketing.

How To Approach Digital Marketing

– Research WWW. Content Product

Analysis —> ROI —> Feedback.

How Digital Marketing Add Value To Business.

Increase clients with advance Digital Marketing techniques raising clients expectations towards Brands. Reaching out more audience in effective way so that they reach out to they needs.

Digital Marketing can engage to more audience and they needs. By this you can save money & reach more audience for less money than traditional way.

How Can Digital Marketing Help Grow Your Business.

People prefer a smart work rather struggling in traditional way of working day by day technology are getting advance so as business too so why not opt a digital way spending time in doing work on papers and physical way. Start saving papers & time and work smart. Digital is an easy & fast technology to grow business. Business which to ample of time in traditional way digital made it quick easy. Digitally we can promote our business in different social media platforms, E-mails,

Advertisements, Billboards. By digital way business can target they audience know they needs target the right age audience, Gender, City, Area etc. through this business can gain  organic traffic leads.

HOW BUSINESS IS DONE IN DIGITAL WAY: Business needs Marketing Strategy, Planning, Management, Offline Integration, Traffic Building, Social Media, Optimization Process, Analysis, Web Designing, Affiliate Marketing.

SEO & SEM:​ Search Engine optimization, Search Engine Marketing are both on different terms. SEO is optimising a website to get more traffic in an organic way and SEM is optimising traffic in both organic and paid way. SEO & SEM involves keywords research, SEO on page & of-Page, Paid search ads, Paid advertisements, Pay per click.

SOCIAL MEDIA:​Selecting an appropriate channel for your brand is important planning it optimising in a social content. Doing an paid promotion or advertisement on different platforms. Facebook, Whatsapp, Instagram, Youtube, Twitter, Linkedin there are many social

media platform for every business and audience.

CONTENT MARKETING: ​Content marketing is creating and sharing product online with the help Blogging, vBlogging, Videos, to make audience aware about the brand or product.

MOBILE MARKETING:​Mobile marketing is the easy way to reach the audience choosing the right platform to promote business.

E-MAIL MARKETING:​E-mail Marketing is the act oSf sending commercial promotional and social can messages to group pf people. It involves emails like Advertisements donation business etc. By E-Mail marketing bulk of business request n branding can be done.

AFFILIATE MARKETING:​E-commerce relationship in which an online merchant agrees to pay affiliate in exchange of providing an advertisement.

Digital Marketing is the future of marketing and will only keep progressing with time. The innovation of digital marketing will be on both online and offline world. It teach us a new way to connect people and understand customer’s behaviour.

You Can Also Join Digital Marketing Courses In Pune For Learning All Concept In Digital World.

This Course Could Prove A Great Asset To Your Online Business, As In Today’s Time Taking A Step To Establish Your Market Online Could Lead To Not Just Regional Potential Consumers, Instead The Digital Reach Can Go Up To Global Levels And Can Attract Other Business Opportunities Too. To Attain This, Our Course Guides You Through Some Extremely Strategic Ways To Built Your Brand, Make You Learn From The Present Online Market Dominating Portals And Other Case Studies To Finally Put You Other Their Practically Using Your Own Websites By The End Of Your Course To Kick Start Your Business With A Boom.

The True Benefit Of Digital Marketing Is Its Reach, Using The Internet Its Growth Isn’t Limited To A Local Region, City, State Or A Country, It Goes Beyond That On Global Front. With Having Multiple Avenues, Globally The Scale Of Any Business Which Practices Digital Form Of Marketing Can Literally Fly Around And Make A Mark.

Fees / Payments

If You Are Looking Digital Marketing Course In Pune Fees You Will Find Different Prices For Digital Marketing Courses In Pune Start From 99/- Rs To 1,00,000/- Rs.

People Who Charge Less Usually Provide Basic Knowledge Or Jus Give Recorded Video. 

If You Want 1 To 1 Classroom Training Or Online Training With All Advanced Modules Average Fess Is Between 20,000/-  Rs To 30,000/- Rs, Depending Upon Quality & Experience Of Trainers. 


*We Have Strict No Refund Policy – Once Paid Will Not Be Refunded Or Transferred.

Online Course Payment Mode:

  • Google Pay
  • PhonePe
  • Paytm
  • UPI

Offline Course Payment Mode:

  • Cash
  • Card Swipe
  • Google Pay
  • PhonePe
  • Paytm
  • UPI

Course / Content

We At PIIDM Believe In Personal Attention To Each One Of Our Students, Present And The One Who Approach Us In Getting Started With The Course. So In A Personal Interaction With The Tutor At Our Institute Or A Phone Call Communication Takes You Through The Complete Prospectus Of Our Digital Marketing Learning. Once You Are Part Of PIIDM, A Personalized Online Study Material With Live Classroom Session Gets You Started With Your Course.

Our Belief System Solely Works On Personal Attention And Fun Learning Culture. This Is The Core Motto Of Our Teaching Practice, Which Has Been Designed Around Intensive Study Structure, Interactive Learning Curriculum, Practicing Case Studies Of The Present Times Most Innovative Marketing Strategies, Guest Lecturers Headed By Industry Professional And Hands On Practical Application Of You Learning.

An Average Of Daily 4-5 Hours Of Practice Over Your Theoretical And Practical Coaching Of A Regular 2 Hours At Our Institute Will Help You Become Efficient In Implementing Your Study, Further Allowing You To Put It To A Practical Effect.

Yes, You can. We Also Allow Online & Distance Learning For People From Other Cities, Just One Of The Perks Of Digital Marketing Courses In Pune With PIIDM.

It’s Not Much, You Can Be Any One Who Is A Graduate And Are Well Versed With The Basic Computer Knowledge, A Business Owner Looking Forward To Taking His Business Online, A Job Person Stuck In A Monotonous Job And Looking Forward To Switch Into Something That Will Do Justice To His Potential Etc. Can Certainly Take Up Digital Marketing. Another Key Eligibility Would Be A Willingness To Create Interesting Ways To Promote Their Ideas.

You Can Apply For A Demo Class/ Lecture On The Home Page Of PIIDM Website Itself. Sign Up By Filling Up Your Name, Mobile Number & Email Address To Get Access To Our Constructive And Methodical Demo Lecture For Free.

Our Teaching Faculties Consist Of Industry Professional With Tone Of Experience In Digital Marketing. They Are The One Who Have Meticulously Designed And Have Put Together The Syllabus Based On Their Practical Industry Experience.

With Multiple Module Programs Being Taught, Each Does Have Evaluations At Every Stage And To Prepare For The Same Regular Assignments Are Expected In Almost Every Session.

Each Module Consists Of A Certain Learning And Thus To Move Ahead To The Next, We Do Conduct Evaluations And Exams On Each Level.

Yes We Do, Online Study Materials Will Be Provided To You In Form Of PDF, PPT Or Doc.

Knowing Programming Languages Is Not Necessary At All To Opt In For A Digital Marketing Classes In Pune. The Terms Itself Explains Everything, As One Doesn’t Requires Programming Understanding Instead, Should Be Sensible Enough To Understand How The Marketing Works And Then Should Have Creative Capabilities To Manoeuver Ideas That Can Be Applied To Marketing Being Done Digitally.

We Organize Our Batches In A Way, Which Allows Each Of Our Students To Come Together In Small Groups Of 6-7 Students, Hence A Personal Attention To Each Of Their Queries And A Personal Assistance.

Advanced Digital Marketing Course In Pune Is About 80 Hours Program. Duration Depends On Course You Opt For

  • Weekdays (2Hours/ Day) – 45 Days.
  • Weekend (4 Hours/ Sunday) – 4 Months.

If You Fail To Attend Any Of Our Classes, You Can Attend One Of Our Rolling Batches That Are Teaching Something You May Have Missed In Your Unattended Class Previously. For More Help On The Same, The Tutors Are Always There To Personally Help With Your Queries And Questions.

Digital Marketing Program 2.0

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Digital Marketing Program 2.0

Fill The Form


Digital Marketing Program 2.0

Fill The Form