Content marketing is just one side of your business’s promotion plan, and it’s an important one. High-quality content drives leads, boosts SEO, and allows you to promote products, services, and your brand in a way that’s valuable to potential customers and clients. If you’ve been writing the same type of content for years—blog posts, anyone?—or promoting on the same old platform. Hello, Facebook—it’s time to switch it up.
Use these content marketing ideas, like creating videos or publishing on LinkedIn Pulse, to create and promote your content creatively and effectively.
Not sure where to start with content marketing? Keep the content marketing tips below in mind:
Make your headline count
Write short, optimized keyword-rich headings. Readers are busy a decent headline helps them decide rapidly whether to continue reading your piece. By concentrating on headlines that are scannable and interesting, you demonstrate instantly that it is worth their time.
Create content for every step of the customer’s journey
Some of the people who reach your site will be ready to purchase. Others will be just entering the awareness time of their journey. Include content that addresses people at every stage so that they, through reading your content, can guide themselves toward a conversion.
Write high-quality visitor posts
This is the best way to get access to new prospects. To win desirable visitor posting spots, create content that is non-promotional and related to the host site’s readers. This gives you not just a valuable backlink but also increases your authority in your field.
Create shareable content
Make downloadable eBooks, infographics and white papers that readers can easily share. If they find them beneficial, they will post them on their social media networks of choice. This gives you access to the audience that you might not otherwise have reached.
Share your content on social media
Don’t assume that everybody is returning straight to your blog! usually, readers can encounter your posts on their social media feeds, then follow to scan additional. Maximize traffic by planning social media posts for once your audience is possibly to be online. And, don’t be petrified of repetition yourself. A new social media post about an older blog entry can send new traffic to it.
Create More Visual Content
When you scroll through your Facebook newsfeed, that of those would add probably catch your eye—a long text post a couple of topic you wish or an eye-catching infographic relaying constant information?
If you pick the infographic, you’re not alone. An image is more likely to attract people. And publics can process visual content much easier than text content, which is a phenomenon known as the Picture Superiority Effect.
So, content marketing for startups should include making the occasional infographic, meme, graphics, or video besides your usual blog posts. You can simply share this type of content through both social media channels and email.
Proper Content Distribution Justifies Content Quality
Writing quality content is one part and quality content distribution is another part.
Your content would be of no value if you don’t take it to the correct audience.
If you won’t have new content, repurpose it so distribute on totally different channels.
You can use Akamai, the leading content distribution network for your objectives.
Ensure Your Content Reflects Your Brand’s Voice
Content selling is one of the simplest ways in which to develop and refine the “voice” of your brand. However, even huge, well-funded businesses with dedicated content squads can struggle to recognize and describe what their brand voice actually sounds like, especially when working with larger teams.
Ensuring continuity of brand name, particularly across larger groups, can be a challenge. It needs a constant review of editorial standards to ensure that both quality and class are consistent, as well as a higher-level impression of your blog and content in general. However, while developing brand name through content can be challenging, it’s positively value considering.
Outstanding content always creates a mark on the eyes and mind of audiences. They can really turn a prospect into end consumer.
But, to reach such targets, you need improved quality content that really rocks.
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