List of Top Digital Marketing Certification Programs (Google & Facebook)

List of Top Digital Marketing Certification Programs (Google & Facebook)

Two reasons why digital marketing certificates are important.

1) Digital Marketing Certificates give you an edge to grab your dream job. 

2) To be updated with the current trends. 

If someone asks what’s new in Digital Marketing then the answer for this is “Everything.” It’s a constantly changing field and one has to learn things on an everyday basis to cope up with the current trends. That’s why it is necessary to brush up your knowledge by giving a variety of exams.

To make your task easier, here we have comprised a list of top digital marketing certification programs which will tell you, where to give the exam, no of questions, duration and validity of the certificate.

Here in this list, every certification exam is free of cost except for the Facebook Certification exam. And the most important thing, all these certificates are globally acceptable.

1. Google Adwords Certification

  • Adwords Fundamentals
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising

2. Google Analytics Certification

3. Google Digital Unlocked Certification

4. Hubspot Inbound Marketing Certification

5. Facebook Ad Certification

1)Google Adwords Certification

To be called a Google Adwords Certified, you need to pass two exams from Google. One compulsory exam is Google Fundamentals and the second one is any one of the following.

Search Advertising

Display Advertising

Mobile Advertising

Video Advertising

Shopping Advertising

Exam Name, Time, No. of QuestionsDetail Description
Google Adwords Fundamental 

  • Exam Time: 1.5 Hrs
  • No. of Questions: 65
It comprises basic and intermediate concepts of Google Ads like targeting methods, campaign design & implementation, benefits of online advertising, etc.
Search Advertising 

  • Exam Time: 2 Hrs
  • No.of Questions: 100
It consists of basic and advanced concepts of creating, managing, implementing, optimizing and measuring campaigns in Search Network.
Display Advertising

  • Exam Time: 2 Hrs
  • No. of Questions: 99
The exam covers advanced knowledge with the best practices for creating, managing, measuring and optimizing AdWords campaigns in the display network.
Mobile Advertising

  • Exam Time: 2 Hrs
  • No. of Questions: 99
This exam covers basic & advanced concepts like the format of ads, bidding methods, creating and optimizing ads for mobile advertising. 
Video Advertising

  • Exam Time: 1.5 Hrs
  • No. of Questions: 74
Video advertising exam encompasses basic and advanced concepts of creating, managing, optimizing video advertising campaigns for YouTube and the web.
Shopping Advertising

  • Exam Time: 1.5 Hrs
  • No. of Questions: 63
The exam covers basic and advanced concepts of creating a merchant center account along with creating, managing and optimizing shopping campaigns.

The exam is absolutely free consists of multiple-choice questions. The passing criteria for each exam are 80%. In case you fail, then you can give exam after 7 days. And the validity of these certificates is 12 months i.e. 1-year from the date of passing. After earning the certificate online, you can print it and show your clients or companies that sats you are a Google certified Digital Marketer.

All Google Adwords Exam Certification can be given by heading to Academy for Ads.

Google AdWords Certification
Google AdWords Certification

2) Google Analytics Certification

Google Analytics is a free tool offered by Google to analyze website performance. This tool is easy to understand for beginners and very powerful for people who have hands-on experience of using it. 

Exam Name, Time, No. of QuestionsDetail Description
Google Analytics 

  • Exam Time: 1.5 Hrs
  • No. of Questions: 70
It comprises analytical concepts which include planning, implementing, data gathering, conversion, report making, etc.

The exam is free and comprises MCQs. Google Analytics certificate is valid for 1 year. Again the passing marks are 80% and above. If you are not able to score required passing marks then you can re-take it after 7 days by heading to Exceed LMS.

You can also read Digital Marketing Quotes that will inspire your digital journey to get more success.

Google Analytics Certification
Google Analytics Certification

3) Google Digital Unlocked Certification

Digital Unlocked exam certificate is provided by Google after clearing the exam which includes digital marketing basics. Clearing this exam demonstrates that you have clear knowledge of core digital marketing concepts. This acts as a key benefit for you getting a job or promotion.

Exam Name, Time, No. of QuestionsDetail Description
Google Digital Unlocked  

  • Exam Time: –
  • No. of Questions: 40
The exam consists of very basic questions related to digital marketing. Clearing this exam shows you have a clear understanding of digital skills that you can use to grow your business digitally.

You can give this certification exam by heading to Learn Digital With Google. To gain the certificate, you need to give correct answers to 32 questions out of 40 questions in the final exam. That’s why you need to read all their lessons carefully. The certificate is valid for 1 year from the date of passing. In case you fail in the exam, you can retake it after 10 hours. 

Google Digital Unlocked Certification
Google Digital Unlocked Certification

4) Hubspot Inbound Marketing Certification

This globally accepted certificate exam comprises the fundamentals of inbound marketing with video lessons. All you have to do is watch videos carefully, complete their assessment and earn the badge. In between the lessons, you have quizzes to play and then the final exam.

Exam Name, Time, No. of QuestionsDetail Description
Hubspot Inbound Marketing  

  • Exam Time: –
  • No. of Questions: 60
Hubspot Inbound Marketing Certification Exam consists of questions related to inbound marketing basics,  its various methods, and strategy development.

You can appear for the exam by heading to Hubspot Academy and you need to score 75% to pass the exam and get the certificate. If you fail the exam, you can retake it after 12 hours. The certificate is valid for 25 months from the exam date. Apart from inbound marketing, Hubspot has other certification exams related to Email Marketing and social media, etc.

Hubspot Inbound Marketing Certification
Hubspot Inbound Marketing Certification

5) Facebook Ad Certification

Facebook is a different way to market yourself where you can target a wide audience. Facebook Ad Certification demonstrates your hands-on experience in handling campaigns and advertising online. It offers two certificates as buying professional and planning professionals. These certificates are for people who manage or wish to manage Facebook Page and Facebook Ads. 

Exam Name, Time, No. of QuestionsDetail Description
Facebook Ads Certification  

  • Exam Time: – 75 Mins
  • No. of Questions: 50-60
Facebook Ads Certification Exam covers questions regarding facebook page, creating and publishing ads, managing it, performance improvement, etc.

Facebook certification is paid and costs $150 for each of the exams. You have to obtain min 700 marks to get qualified for the certificate. Since the exam is not free, you have to pay again if you do not pass and want to retake it. You have to move towards Facebook Business to appear this exam.

Facebook Ad Certification
Facebook Ad Certification

These exams will count to build your personal brand as a digital marketer. If you are in the Digital Marketing field or planning to enter then these certificate exams will surely help you stand apart from others.  To get Digital Marketing Certification Training in Pune join PIIDM where you will learn everything from basic to advance level.
You can also read Why Digital Marketing is important for local businesses and get your business listed there.

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