Nowadays you are listening to the word Digital Marketing. Isn’t it? Well, this can be the effect of digital India but no worries. Somehow we are going ahead.
Currently, Digital Marketing is giving wings to businesses and people to fly high. And so you should also lead in the field where you have the highest chances of growth.
Following are the top 5 high paying job career opportunities in the field of digital marketing.
1) Search Engine Optimization
Search Engine Optimisation (SEO) is a concept of ranking your website higher on Google. It is the organic way of ranking your site and absolutely free of cost. It cost nothing but give countless profit to businesses. There are continuous changes in search engine algorithms and one have to be updated to those changes to understand what strategy to be applied to remain ranked. A search engine like Google uses bots to crawl sites and depending on many factors it decides which site to rank where. So businesses today are very conscious in selecting an SEO specialist and give high pay for that talent.
If nothing, a student can get start a career as an intern with a stipend. Industries today give near about 1.6 lakh to a fresher and near about 4-5 lakh to a person with experience of 3 years.
2) Content Advertising or Content Marketing
Having quality content on the website is very essential because search engine identifies copied content and blocks immediately. Publishing and marketing that content is as important as writing. Because people will not know unless it reaches to them. The creative work in India is given high pay and is best fit for people who like writing and are active in marketing. Many people don’t have the desired skills and companies today are in high search for creative people with a strategic mind.
Since they are demanded in the industry, the pay scale they get is also quite good. A person having no experience but knowledge can earn up to 2 lakhs a year. And if he/she has experience then no worries. For 2 years of experience, one can get 3-4 lakhs per annum and so on.
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3) Google Adwords
Google Adwords is a run for instant results where ads are shown on the first page and lands users on the website. To run a google ad, one needs to have a proper understanding of how the ads run, where to target, whom to target, how much the budget should be, etc things. A Google Adwords Specialist also have to strategic mind to take decisions. A certified Adwords person in digital marketing is given more trust and value. They also help in identifying where are the mistakes and what a business should do to make more profit from ads.
Salary offered to an Adwords Specialist:
Since it is the play of money one has to be very cautious while running ads. Companies today give handsome pay to AdWords specialist to work for them. On average, an entry-level person can get up to 3 lakhs per year and a 5 years experience person can get up to 9 lakhs per year.
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4) E-mail Marketing
E-mail Marketing is a concept of sending professional emails to the potential audience. The activity is done after a proper plan which explains how and when to hit the mail. The mail contains ads, product or service explaining images, and call to action buttons. Email Marketing is considered a more professional way to communicate with customers.
The average Salary offered to E-mail Marketing specialist is around 3 lakhs and varies according to experience and city.
5) Social Media Specialist
Social Media is trendy among youth and many businesses whose target audience is youth between the age 20-30, will not miss the chance of marketing with social media. It might contain social media platforms like Facebook, Instagram, Twitter, etc, where most youths spend time surfing news around. Among all media used for digital marketing, social media is the strongest one that gives results.
Salary offered to social media specialist lies between 3-5 lakhs for a 2-3 years experienced person and increases as per time.
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