SEO i.e. Search Engine Optimization is one of the major field in Digital Marketing. As it gives free of cost service to users, it is widely accepted by companies and organizations around the world. Generally how people measure SEO is by checking ranking of the website. And the technique to rank website and to get more traffic in organic, free or unpaid way is to do Good SEO.
Moving on knowing SEO categorization, it is divided into 2 parts namely as On Page SEO & Off Page SEO. For better understanding let’s start from knowing What is On Page SEO and What is Off Page SEO.
What is On Page SEO?
The world is being highly competitive to stay ahead in every aspect to be heard online. Google is improving its service day by day to satisfy its customers by giving more relevant results. Every business is making strong strategies to be fit in Google algorithms and to be visible to its respective target audience. As Google is working continuously and making its strategies stringer, your on page and off page SEO should be too.
What is Off Page SEO?
Apart from this, Off Page SEO is also the one that matters a lot. These are nothing but activities taken on third party websites to get backlinks that will grow your SEO. Following are some Off Page SEO activities that will help you to increase domain and page authority of your site and increase the ranking.
Image submission, Article submission, PPT submission, Video Submission, Forum Creation etc.
Moving on towards On Page SEO Factors which is also known as on site SEO that refers to all factors that are present on the page which ultimately help to rank your website on search engine. These factors can be changed in seconds sitting at one place. These on page seo checklist is given below :
Google has stated that first 4-5 words or URL will be given more importance in terms of SEO. So you have to be careful while creating URLs of pages by avoiding ugly and long URLs.
These are names given to images present on the page. Make sure you have given alt tag to each and every image to understand it by Google bot.
3)Title of Page :
While creating Meta Title for your page, pay attention towards inserting your keyword in the starting. That attracts viewer as well as google and help to understand what the particular page is all about.
If you want to rank your webpage for longer time then adding modifier to meta title is one of the ways to do so. This help to cover long tail keywords and you can rank longer.
E.g. Best XXX Examples in 2019, Guide to XXX , Tips to XXX etc.
5)Heading tags :
Apart from your SEO title, post title is also that matters. While writing post title, make sure that you have written your post title in H1 tag. If you have website in wordpress then post title automatically goes in H1 tag but if you have coding website then go in source code and check for H1 tag. You can write other sub points in H2, H3 etc tags. Remember there should be only one H1 tag for a page and no limit on other heading tags.
Also Read : Google Algorithms for SEO
A long written text is usually boring to read. Users land on your page but will not stay longer if it’s not engaging or they can’t understand your information. To avoid this bounce rate, you have to add images, videos, and graphs etc. which will explain the concept in more depth.
7)Keyword Position :
It is useful to put your targeted keyword at the starting of your content. It should be placed anywhere within 150 words of main content.
8)Inbound and Outbound links :
Your page should refer to link of other pages too. It helps Google to understand what is your content is about and also helps user to get more data to read and understand. All you have take care is to give link of authorised pages as it can affect your website. Also interlinking is a great way to keep user engaging on your website. But over interlinking may also harm your ranking so you have to aware. Just 3-4 internal links are enough when you publish a new post.
9)LSI keywords :
LSI stands for latent symantic indexing which are basically related to your searched keyword. How to get them? Well, whenever you search for a query in Google, at the bottom of your search page result you will be able see content “search related to XXX” and those are LSI keywords.
10)Image optimization and social sharing buttons:
If your website has lots of unoptimized images then that may create trouble for website speed. It takes long time to load those images and this increases the loading time of page. So before uploading images, make sure they are optimized.
The page should have social sharing buttons like Facebook, Twitter, LinkedIn etc. This helps readers to share useful information quickly and this will help you to rank higher too.
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Also checkout : Social Bookmarking Sites in 2019