SEO i.e. Search Engine Optimization is one of the major and important field of Digital Marketing. This technology is used to rank the website on different search engines majorly Google with free of cost. So combined with paid promotions, companies today prefer to rank their website without spending lot of money. They prefer to hire a SEO specialist to handle all SEO activities. If you are the one who is entering in Digital Marketing Field and is about to face interview, then you are at the right place. To make your interview process easier, here are Top 21 Seo Interview Question And Answers are given. Read this article and face the interview with confidence.
1) What is SEO and tell me why it has given so importance?
Search Engine Optimization involves activities to rank website on the first page of search engine.
To gain traffic one have to implement all SEO techniques which is a unpaid service by following rules and regulation. This organic or free service makes profit for the company.
Whenever a user goes on Google and searches for a query, he or she normally tends to see at first 8-10 results and the reason behind this is Google’s trust or authority we can say. Users trust on the search results produced by Google. So it becomes important for a company to rank website for their keywords to be visible on first page and gain customers trust.
2) How do you calculate SEO success?
This answer can change from company to company as it’s measurement is different for everyone. For some companies their goal is only lead generation. In this case increasing leads through SEO is a desired goal and can be called as SEO success. Moreover increasing website traffic, increasing website ranking for particular keywords, increasing engagement, creating brand awareness can also be called as SEO success. You have to understand goal of the company you are giving interview for and give the appropriate answer.
3) What is a Search Engine and give its different examples?
Search Engine is a web based software that gives answer to queries asked by user. It shows a list of result web pages related to keywords of query in world wide web.
Other than Google there are many other search engines too. Some of them are Yahoo, Bing, DuckDuckGo, Yandex etc.
4) Which SEO Tools you practice?
This answer varies from person to person. If you have worked on SEO before then you can explain which tools you have used as there are tons of SEO tools present in the market. Some of them you can say Woorank, SEO Meta in 1 click, pinterest extension etc. These tools will give you idea on your keywords, meta title, meta description etc.
5) What is link building and explain more about it.
As the name explains Link Building is a process of connecting other links to your website. This is very important factor in terms of bringing organic traffic. Google has very honest goal to serve the user with relevant result within time. Whenever a user enters a query, it starts gathering information from different web pages and give the user appropriate answer. During this process it also checks if your site is linked to other sites too. If yes then it gives you priority in resulting pages.
6) What are different types of SEO?
SEO has 2 types.
1)On Page SEO
2)Off Page SEO
7) What is On page SEO ?
On Page SEO is basically visible factors of your web page which includes checking Meta Title, meta description, meta keywords, alt tags, content, internal links, canonical tags, H1 Tag (Header tag) etc.
8) What is off page SEO?
It is optimization of search engine factors which are not visible on page but are important in terms of SEO. It includes sharing of following things which helps to get links from other websites.
5)Guest blog writing and submission
7)Business Listing etc.
9) What is a backlink? What do you see while backlinking?
Backlinking is a process of creating links from other (external) sites to your website to increase your website traffic as well as authority. Whenever I create a backlink, I prefer to check PA and DA of that particular website. Higher is the authority, more I get a quality backlink.
10) What are SEO techniques for backlink?
There are 3 types of backlink techniques.
1) White hat technique
2)Black hat technique
3)Gray hat technique
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11) What are Google algorithms? List them and explain.
Google has different types of algorithms which includes some rules and regulations to follow. Some of them are
1)Panda algorithms which checks if the content present on your website is of good quality or not.
2)Penguin algorithm verifies if the backlinks produced are of good quality or not.
3)Pigeon algorithm is related to local search results. It tracks the user location and give the nearby services.
4)Hummingbird algorithms gives instant answer to a query. This means you don’t have to go on pages to look for result. Google gives answers by itself.
12) What is domain extension?
Domain extension is a notation at the end of url to specify country code or website category. For example some web pages have .edu at the end of url which indicates that is educational website. Also google.co.in indicates results in India.
13) What is a keyword and mention its different types?
A keyword is a word that describes content of the web page. There are 2 types of keywords which are named as
1) Long tail
2)Short Tail keywords.
Short tail keyword is 2-3 words and long tail keywords contain more than 3 words.
14) What is page speed and how does it matter?
Page speed is one of the major factor Google see in a web page. It gives priority to faster page speed than a slower speed of page to make great user experience. Responsible things to slow down the speed of a web page can be large size images, reducing redirection, improving server response time etc.
15) What is crawling?
Crawling is an automated process of Google robots (Googlebot) to visit the page and check latest updates and index them properly. Web crawlers go through web pages and store the information like keywords, content, hyperlink etc and submit it back to server for indexing.
16) What are different types of content?
Written content is not only the form of content but also video, audio and images are also the forms of content.
17) What is difference between SEO and SEM?
SEO is free optimization technique whereas SEM i.e. search engine marketing is a paid technique. SEM gives instant result whereas SEO need time to show desired results.
18) If you are given a video for SEO, how would you do it?
Well videos are new trend in the market. People choose to watch than to read. To reach your video to most people have to do SEO but Google can’t watch the video. Then for this, a video should be transcripted in text for better SEO. Also you have to pay attention towards page titles, keywords and description.
19) How does a URL matter in SEO?
Putting a keyword in URL helps to boost your page higher for queries and also becomes simple for SEO. Complicated URLs can create problems for search engines so simple and clean URLs with proper keywords are preferable.
20) What is Internal Linking?
Internal linking refers to connecting different link pages to same domain. This helps Crawler to index all inner pages of website and keep the user engaging. It also helps user to read more information in the same domain.
21) What is robot.txt?
Robot.txt is a code way to tell crawler not to crawl particular page. It is preventing web page from indexing which you do not want to display user. It is important to put the code on right page or it can create trouble for other pages too.
So this was all about SEO interview questions that will help you when you go for interview. Hope it was all you were looking for. Prepare these questions very well and crack the interview. Wish you all the best!!
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Also Read : Career Opportunities in Digital Marketing