While the digital trend had started in the year 2004 with the introduction of Orkut by Google it anyways took a hype in the year 2009, when Facebook was already introduced two years earlier in India by then it already had more than 4 million active users all over India. Businesses and individuals saw a great opportunity to advertise them. Slowly their viewers got addicted to the content that has been shared by these individuals and businesses. Putting themselves out there didn’t only make them popular but, it also paid them well. Later it became very difficult to manage the time between posting their content and creating one that is when social media automation tools came into the picture. So let’s see what social media automation tools are.
Social Media Automation Tool:
Social media automation tools are these digital tools that let an individual or a business to systematically organize their posts on the digital platform. These tools let the user create a content calendar, schedule posts, check the hygiene of the post, provide them with the insights and posts their content on multiple sites as per their requirement.
Importance of Social Media Automation Tools:
- Systematically Arrangement: Social media automation software is designed in such a way that they let you arrange your posts according to your convenience on various platforms. The arrangement of these posts includes the date they are supposed to be out for your audience at what time with which captions to be used.
- Saves Time: these automation tools are lifesavers for social influencers. And when you say lifesavers that mean the posts arranged once for a specific date and a specific time they would be automatically posted on the social platform. This lets the content creator, create strategies for creating new posts on a monthly basis. And as they create they can keep scheduling these posts and they hardly take any time to schedule. By doing this the influencers keep their viewers engaged to their page.
- Provides Analytics: these social media automation tools also provide you with analytical data that shows your individual posts on different accounts with their engagement. Here it shows the number of likes, comments, and share on the individual platforms and also the demographics of the same.
- Reusability: the data that is been derived by the automation tool is very helpful for the content creator to decide on what kind of content their audience is more attentive to and what keeps them engaged. So, that they can create similar kind of content most of the time and also keep experimenting side by side and this is how they come to a conclusion what kind of audience are they targeting and what interests them.
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Top 5 Social Media Automation tools:
It is a social media management platform created in the year 2008 by Ryan Holmes. The application has a dashboard that acts as a user interface. There are multiple platforms that could be linked at a time to this platform like Facebook, Twitter, Instagram, LinkedIn, Google+ and YouTube. Hootsuite recently added Reddit, Storify, Tumbler and Marketo. You can schedule you to post and monitor at the same time. Also, you can monitor your competitor’s posts. It has a free variant that lets the user utilize the basic features and for more features, they can upgrade to the Paid variant.
This is another most popular social media automation tool used after Hootsuite. Buffer was developed in the year 2010 by Joel Gascoigne. Using Buffer one can manage their Facebook, Instagram, LinkedIn, Twitter and Pinterest account altogether. Not only this but, you can also receive analytics of your posts on different platforms and engage with the community. Buffer too has its free as well as paid variants. Under free variant, one can manage up to five different accounts together for one platform.
Facebook has its built-in software for scheduling the pots, unlike Instagram. Later in the social media automation tool specially designed for Instagram users. But, it also provides a base for Facebook, Twitter and Pinterest It is a completely free tool. Later lets you schedule your posts up to 30 posts and is the best tool to shoot your pots for higher reach it make your posts available to more than 600k people, unlike other social media tools. Not only will this help you maintain your monthly content calendar but, also let you interact with your users.
IFTTT(If This Than That) was introduced in the year 2010. It is a free tool to create chains of simple conditional statements, called applets. An applet is triggered by changes that occur within other web services such as Gmail, Facebook, Telegram, Instagram, or Pinterest. For example, an applet may send an e-mail message if the user tweets using a hashtag, or copy a photo on Facebook to a user’s archive if someone tags a user in a photo.
CoSchedule is a Google extension that lets you create a content calendar and schedules 60 posts at once. It will help you in scheduling your posts on all social media and also provide you with the insights. And the best part about it is that it’s for free of cost.
These were the top 5 Social Media Automation tools out there that are for free and would be a great help to you if you are a Social media marketer or handle more than one social media page at a time. Know more such time saving social media hacks and learn how to perform social media marketing effectively at the Best Digital Marketing Institute in Swarget.