By the year 2020, all the companies around the world will have a presence on the internet and that will consecutively create a lot of career opportunities. Hence, Marketing Technology is a progressive field. Research says that the economy using digital platforms is increasing ten times faster than the traditional ways that engage in digital trading.
Digital Marketing industry has smartly boosted in the last five years’ credits to giants like Amazon and Salesforce for increasing its applications. Hence we have a demand of over 1.5 lakhs digital marketing positions in 2018. In this fast quick competitive world, a digital marketer has to constantly update himself according to the latest techs and trends to assure substantial career growth, productivity, and efficiency.
Digital Marketing in India is dependent on skills like:
- Search Engine Optimization
- Pay Per Click
- Social Media Optimization
- Content Advertising and marketing
- Image and Video Advertising and marketing
- Google Analytics
- Affiliate Marketing
- Client Servicing/ Account Management
Government’s “Digital India” Initiative Backs Up
In order to alter the whole system of public services through the employment of knowledge technology, the Government of India has launched Digital India programmed with the idea to transform India into a digitally authorized society and knowledge economy.
Now, the opportunities are not only available in metro cities but also in small towns of India. The government has also come up with the app for Employment programs. Everything is going digital these days. Thus, if we talk about, Digital marketing career in India, then you are at the exact place. Stop debating over the alternatives and get to identify what benefits it holds.
The government’s e-marketplace is also seeing huge growth in its e-marketplace analytical graphs. All the registrations have gone up with a minor rise and fall. The fluctuations occur at every place. People in India are getting to technology slowly and it is going to take some time to get familiar with it.
The government is additionally giving an assist, then why to avoid it! Government is coming up with many projects under digital India advantage for the youths of the country.
Indian Prime Minister declared that by 2020 on the digital area there would be more than 20 Lakhs available to students. Also, during the launch of Digital India week many industries joined hands with the government to make E-India a reality.
Reaching global markets
Today, it’s the same that “Being Digital is Being Worldwide”. And this is the truth. Digital platforms like Facebook, Twitter, Instagram, LinkedIn, one can reach to the audience of any corner of the world. The range of these social media platforms is so huge that you can connect with almost the whole world now.
In India, many folks do business whose target market is that the USA solely. So anything is possible with social media. Many companies from the USA also select Indian Digital Marketing Agencies to plan out their social media campaigns.
In different words, there’s a lot happening in India’s digital marketing space. Many people are talking about it and checking out for it as well.
Small Towns Getting Digitally Equipped
Metros are already a portion of the digital economy. But now as the scope of digital marketing is increasing, the towns and cities are also getting highly connected with digital mediums.
Many startups are getting launched in small towns and they are reaching the worldwide audience by social media.
If we take an e.g. Of online portal Scoop Whoop, it was started by Sattvik Mishra and five others in August 2013 in Delhi. But the technique they were writing their content and posting it on social media made them starts overnight. Everyone in the country is a fan of content that this internet portal is generating. They are totally expert on social media today with more than 1000 likes on every post.
Comparing it with other advertising platforms, digital marketing is one of the most inexpensive media to promote the product. Gone are the days when one was spending thousands and lakhs and getting the ad printed in the newspaper. With digital media, it has become so easy. If you are a real estate business, you can promote your new project on social media by reaching thousands of people at one time.
Creating an ad on Facebook minimum costs around ₹40 per day, which is nothing. Average cost per click is ₹0.52 to ₹2.3. Spending lakhs of rupees on a one ad and spending just ₹40 per day can give good results.
Many industries and new start-ups, all are heavily spending on digital marketing activities. They are looking for people who can devise and implement digital marketing strategies that suit their needs.
The above graph clearly says everything. People exhausting the internet in 2015 were 259 million which go up to 331 million in 2017. It has been predicted that the number of internet users is to get doubled by 2022. This is because, the rate in which the country is developing in terms of everything, people will be seriously dependent on the internet in the coming years.
Demands for Digital Marketing and Advertising Professionals
The top trade spending in digital marketing operations is undoubtedly the core advertising industry. Besides, well ahead within the race is that the Law trade for content promoting and social media awareness. The Entertainment Industry is a huge well for social media publicity and blogging. Also, the Health Industry largely is expanding with digital marketing for reaching out to the public. Food and Automobile industry totally updating its marketing practices to digital platforms. Persons with interest in this field and sound knowledge of Digital Marketing can mean a huge exposure to an aspirant.
Six reasons why Digital Marketing is the future and will not easily get out of demand are:
- Cost efficient
- Target Specific Audience
- Monitored and measurable
- Broadcast your Business
- Endorsed by Followers
- Better Conversion Rate
In simplest terms, digital marketing is the skill of attracting people in need of your product/service, bringing them to your website or other channels, conveying the message of how your company can fulfill their desire, converting them and making them satisfied. Earlier, these people used traditional marketing but now they invest most of their time in digital and social media.
The opportunity is wider when it comes to digital marketing. Digital Marketing will always remain as the most powerful way of marketing in the future. But as the dynamics of digital marketing is exchanging every day, a digital marketer has to be active, alert, clever and adapt to the latest variations.
So if you are thinking ought to or not no, it’s indeed correct time for you to go digital!
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